about us & locations

Visit us in Hoboken, Summit, Morristown and Long Branch, New Jersey.  We have been open for almost a decade in NJ's most desirable and charming downtowns.

" Our mission is to make you feel the absolute most beautiful and confident version of yourself at any age and stage in your life.  My team and I are at the fitting room with each client, styling you for lives most exciting and vulnerable times.  We are here to move you out of your comfort zone and dress you for these truly special moments.  I am grateful for every experience with my clients and hearing how wonderful they feel when wearing alba.  I am grateful for the trust they have put in me since opening my first store in 2013 and voting us as one of 201 Magazine's "Best Fashion Boutiques" and the "Best Store in Hoboken".  Having so many people support and be part of our growth story from my team, to vendors and clients is a true dream. " - owner Jeanna Palumbo