ONLINE ORDERS OF $200 OR MORE SHIP FREE • VISIT US IN HOBOKEN, SUMMIT & LONG BRANCH, NJ

Our mission since opening our doors in 2013 has been to make you feel the absolute most beautiful and confident version of yourself at any age and stage in your life. Our team of stylists are at the fitting room with each client, styling you for lives most exciting and vulnerable times.  We are here to move you out of your comfort zone and dress you for these truly special moments. 

Whether you are shopping at alba, our contemporary shop, or a x d, or trend driven under $100 shop, our Stylists are here to offer an unrivaled full service experience.

Visit our boutique locations in Hoboken, Summit & Pier Village in Long Branch, NJ.

FEATURED COLLECTIONS

Dream Dresses
step it up
Your Best Accessory

Testimonials

Most excellent boutique, highly recommended. Warm, welcoming atmosphere. Thoughtful, attentive customer service. My friend visiting from Cali found a coat she loved and had a really nice experience. 5 stars!

John S.

I am so glad that I finally found a place in Hoboken where I can go to for all my cute date or office outfit looks! It's pretty hard to find something here that I don't like as the items they have a great assortment of well designed pieces to choose from. A big part of why I go back is because of the shopping experience at this boutique. I appreciate how knowledgeable everyone is, the ease of shopping at the store and honest feedback on which outfit sits better and why...Thanks for the great customer experience!

Paula A.

I love this shop. Have purchased numerous times. Sweaters, a few jumpsuits and I get so many compliments. Really nice stuff and the staff is so sweet and helpful.

Ruba N.

Really great boutique! I loved the style of the clothes and there is a great assortment and price range to choose from. Will definitely stop by more often to see what's new. Can't wait to come back!

Bella K.

The stylists are amazing!! I went in just to browse and I had no idea what I was looking for, but the employee who helped me put together the most cutest outfit. Such a pretty store, too. Super Chic. Great place to buy gifts! Well worth the price!

Jhanna F.

Love the store!! The girl who help us is super nice. No size there no worries they will go out of their way to help you!! Can't wait to go back and shop more.

Jessica C.

Great customer service! Went in there for the first time yesterday and felt right at home.

Kitty S.

Awesome clothes! Nice quality and unique styles.

Tatjana W.

Wonderful experience. Super friendly, helpful, and knowledgeable staff who you can trust to help style you for any occasion. They made finding the perfect dress so easy! I will definitely be going back. Plus their clothes are just perfect!

Anna

JUST IN AT ALBA

  • Austine Bootie
    Austine Bootie
    Vendor
    alba
    Regular price
    $ 110.00
    Sale price
    $ 110.00
  • Nova Florence Wax Coated Pant
    Nova Florence Wax Coated Pant
    Vendor
    DL1961
    Regular price
    $ 220.00
    Sale price
    $ 220.00
  • Ayla Dress
    Ayla Dress
    Vendor
    alba
    Regular price
    $ 155.00
    Sale price
    $ 155.00
  • Alessandra Dress
    Alessandra Dress
    Vendor
    Milly
    Regular price
    $ 495.00
    Sale price
    $ 495.00
  • New York Sweatshirt
    New York Sweatshirt
    Vendor
    alba
    Regular price
    $ 98.00
    Sale price
    $ 98.00
  • Mama Sweatshirt
    Mama Sweatshirt
    Vendor
    alba
    Regular price
    $ 88.00
    Sale price
    $ 88.00
  • Riva Sunnies
    Riva Sunnies
    Vendor
    alba / a X d
    Regular price
    $ 42.00
    Sale price
    $ 42.00
  • Kay Sunnies
    Kay Sunnies
    Vendor
    alba / a X d
    Regular price
    $ 42.00
    Sale price
    $ 42.00

it's all under $100 at a X d. visit us at:

503 Washington St. in Hoboken, NJ & 15 Morris Ave in Pier Village, Long Branch NJ

just in at a x d

  • Jacklyn Dress
    Jacklyn Dress
    Regular price
    $ 88.00
    Sale price
    $ 88.00
  • Konner Dress
    Konner Dress
    Regular price
    $ 85.00
    Sale price
    $ 85.00
  • Liora Dress
    Liora Dress
    Regular price
    $ 88.00
    Sale price
    $ 88.00
  • Nadeen Dress
    Nadeen Dress
    Regular price
    $ 88.00
    Sale price
    $ 88.00
  • Ayla Dress
    Ayla Dress
    Regular price
    $ 155.00
    Sale price
    $ 155.00
  • Tins Sweater
    Tins Sweater
    Regular price
    Sold out
    Sale price
    $ 82.00

Testimonials

...I appreciate how knowledgeable she is, the ease of shopping at the store and her honest feedback on which outfit sits better and why. (I appreciate that they aren't just trying to sell me pieces to make money, but only encouraging the items that truly have me looking and feeling my best...it's what keeps me coming back!)

Paula A.

This is an amazing store that has something for everyone!

Nicole M.

The stylists are amazing!! I went in just to browse and I had no idea what I was looking for, but the employee who helped me put together the most cutest outfit. Such a pretty store, too. Super Chic. Great place to buy gifts! Well worth the price!

Jhanna F.

Went in just browsing and came out with 3 adorable pieces. Love their stuff!

Jeanna L.

Best boutique in the neighborhood. Always have the trendiest clothes/accessories for every season!

Jessica P.

Amazing selection of easy to wear and stylish pieces. All items are great quality! Never disappointed !

Lauren P.

alba is an amazing store. The clothes are incredibly on trend but still classic in a way that they can be re-worn for years. Everything is top notch quality, and it is constantly stocked it something new. Best part of the store is the owner, who will get any clothes for any customer, spend time with you and style you.

Marina M.

Love the store!! The girl who help us is super nice. No size there no worries they will go out of their way to help you!! Can't wait to go back and shop more.

Jessica C.

What a shopping experience. First, she took the time to understand my style and body time. More importantly, she helped find cuts and sizes to accentuate my best features. I have purchased and LOVED garments I would have never considered for myself! Great little shop, even better staff.

Renne G.