Our mission since opening our doors in 2013 has been to make you feel the absolute most beautiful and confident version of yourself at any age and stage in your life. Our team of stylists are at the fitting room with each client, styling you for lives most exciting and vulnerable times.  We are here to move you out of your comfort zone and dress you for these truly special moments. 
Whether you are shopping at alba, our contemporary shop, or a x d, or trend driven under $100 shop, our Stylists are here to offer an unrivaled full service experience.
Visit our boutique locations in Hoboken & Summit, New Jersey.

  • "alba is an amazing store. The clothes are incredibly on trend but still classic in a way that they can be re-worn for years. Everything is top notch quality, and it is constantly stocked it something new. Best part of the store is the owner, who will get any clothes for any customer, spend time with you and style you." - MARINA M.

  • "...I appreciate how knowledgeable she is, the ease of shopping at the store and her honest feedback on which outfit sits better and why. (I appreciate that they aren't just trying to sell me pieces to make money, but only encouraging the items that truly have me looking and feeling my best...it's what keeps me coming back!)" - PAULA A.

  • "The stylists are amazing!! I went in just to browse and I had no idea what I was looking for, but the employee who helped me put together the most cutest outfit. Such a pretty store, too. Super Chic. Great place to buy gifts! Well worth the price!" - JHANNA F.

  • "Wonderful experience. Super friendly, helpful, and knowledgeable staff who you can trust to help style you for any occasion. They made finding the perfect dress so easy! I will definitely be going back. Plus their clothes are just perfect!" - ANNA

  • "I’m new to the neighborhood and am so glad I found this amazing boutique. All of the items are so chic that I couldn’t help myself from buying several items on my first visit. The employee on shift was an absolute gem and so accommodating. 10/10 experience, I can’t wait to go back!" - HOPE N.

  • "Best store in Hoboken! The merchandise is always on trend, but most importantly the girls there are AMAZING! Jeanna knows how to hire the best people. I’ve truly enjoyed getting to know the stylists. Not only do they have impeccable taste, they are also true customer service professionals. They are always holding pieces aside for me and hooking me up with new arrivals. Their Instagram is also frequently updated so that you can do a bit of pre-shopping at home to always know what alba’s getting in! Love you all!" - CHRISTINA G.