women's boutique in Hoboken, NJ since 2013

Effortless style, curated for you

Shop our newest arrivals online or visit us in Hoboken for complimentary personal styling. No appointment needed.

Questions? Text a stylist at 844-730-4508.

Shop new arrivals

New arrivals

1 8
View all

Shop the look

See every outfit
1 3
See every outfit

Complimentary personal styling

Tell us what's on your calendar. Our stylists will curate complete looks with clothing, shoes and accessories selected just for you.

No appointment needed. Visit us seven days a week at 716 Washington Street in Hoboken.

How personal styling works

Shop by category

little charm bar

Design your own charm bracelet, necklace or bag chain from our curated selection of gold-filled charms, right inside alba. Stop in any day, or book little charm bar for a private party or event.

Book a private event

Shop charms

What our clients are saying

  • "The clothes are incredibly on trend but still classic in a way that they can be re-worn for years."

    MARINA M.

  • "I appreciate how knowledgeable she is... and her honest feedback on which outfit sits better and why."

    PAULA A.

  • "The employee on shift was an absolute gem and so accommodating. 10/10 experience."

    HOPE N.

1 3